MADE MILÃO // 2015
In view of the success of previous editions and in the interest of promoting and contributing towards the promotion of Brazilian design in the world, we took MADE to Milano at the same time that the traditional "Salone Internazionali del Mobile" happened.
MADE was part of the program being held "Fuorisalone", where buyers, architects and collectors go in search of the forefront of design and trend for the forthcoming years.
We united Brazilian talents, carefully selected by the exhibition curator Waldick Jatobá and by designer, architect and co-curator, Bruno Simões. Among these are included renowned names such as Fernando and Humberto Campana, Claudia Moreira Salles, Domingos Totóra, Fernando Prado, Hugo França and Marcio Kogan, as well as around 30 new talents, such as Rodrigo Almeida and Zanini di Zanine. At the event the designers exhibited unique pieces or limited edition ones, pieces of their own work and creation and never before seen by the visiting public.
To the originality and relevant content of the show, was added the first time presentation of an important collection of ten indigenous benches that date back to the beginning of the last century and that will have a curatorial cut by Claudia Moreira Salles. Forming a beautiful parallel and counterpoint to the current commercial scene, these benches bring-on astonishment for the amount of details, shapes and sensitivity, whilst at the same time showing how indigenous art remains strong and relevant to our culture today.
The chosen venue in Milano for holding the MADE venue is the Palazzo Litta [Litta Palace] located at Corso Magenta, 24, with easy access and a privileged located.
There was built an instalation signed by the most emblematic designer duo of today, Fernando and Humberto Campana, as well as a pavilion of provisional architecture signed by the architect Marcio Kogan.
MADE Milano had the master sponsorship of Apex-Brazil, a Brazilian Agency for Promoting Exports and Investment, engaged in the promotion of Brazilian products and services abroad, and in attracting foreign investment in strategic sectors of the national economy.